

True North is a high-end vacation home project located in the pristine setting of Dunga Gali, designed for individuals seeking a tranquil yet luxurious escape. Developed by Blackswan Investment, the project blends premium living spaces with panoramic views, positioning itself as both a lifestyle upgrade and a strong investment opportunity.
Blackswan Investment entrusted TangoMedia to craft and execute a comprehensive social media strategy for True North, focusing on brand awareness, lead generation, and digital visibility across Facebook and Instagram.
Preliminary Design or Layouts
AI retail optimization preliminary designs or layouts focus on creating frameworks for integrating AI solutions into retail operations. These designs typically map out key components such as data flow, AI models, user interfaces, and integration points within existing systems. The layout highlights how AI will be used in inventory management, pricing, customer personalization, and supply chain optimization.
The Challenge
Before launching, our creative team developed multiple visual concepts and ad directions based on the project’s brand values—luxury, nature, and peace. We explored earthy tones, elegant typography, and panoramic visuals to reflect the Dunga Gali atmosphere.

What We’ve Done
TangoMedia crafted and executed a targeted social media marketing strategy for True North, focusing on luxury branding, lead generation, and high-quality visual storytelling. The goal was to establish the project’s digital presence and generate qualified interest through Facebook and Instagram.
The Result
TangoMedia successfully introduced True North as a premium lifestyle and investment brand in the Northern real estate market. The campaign generated high engagement, brand recall, and direct inquiries—establishing True North as a standout project by Blackswan Investment.